Valuation Tribunal Service - Volunteer recruitment comms support

Description

We are seeking costed proposals to cover the following phases of work: Phase 1: Developing and implement a VTS marketing approach (and supporting materials) for the February 2027 recruitment exercise (to complement that of the JAC) to drive increased applications from a broader diversity of professional backgrounds and individuals interested in volunteering. Deliverables to include: • Small amount of insight (talking to small number of existing members and senior staff) • Design development (brand identity for the campaign) • Develop campaign materials (purpose and case study-based; digital assets including content for website, social media, and including both written/brochure; social media templates; videos and clips). • Advice on social media channels and support on establishing and building those channels, and implementing campaign through those channels. • Communications plan and delivery (with a particular focus on the target groups outlined below in section 5). • Establish measures against which we can measure impact and success, to inform future activities. Capture learning from impact of this approach to inform our future Member recruitment activities. • Build staff capability. We would want and expect materials to be accessible to all users (and meet minimum Government standards on this). Proposed delivery milestones (subject to agreement): • Comms plan - Mid-November • Case study/marketing materials - end of November/early December • Website/social media changes or additions - early December • Wider marketing activity - December/January 2027 • Impact measurement/capability handover - March 2027 Desired outcome: An uplift in applications to the February 2027 campaign from non-legal applicants. Phase 2: Evaluation of this marketing approach, with recommendations about how the VTS could best approach its future marketing activities for volunteer recruitment. We recognise that the limited work of Phase 1 may ask questions of our broader organisational comms approach, and recommendations in this regard would be welcomed. Proposed delivery milestones (subject to agreement): • Lessons learned/future recommendations report - March 2027 • Recommendations of overall future organisational comms approach - March 2027