Media Planning and Buying

Description

Transport for London's (TfL), GLA and GLA Group organisations (known collectively as the participating Contracting Authorities) existing media planning and buying contract expires early 2027. This notice is issued by TfL on behalf of the participating Contracting Authorities to notify the market of the award of the Media Planning and Buying Framework Agreement. This requirement seeks to secure a media agency to perform the media planning and buying activities on behalf of the participating Contracting Authorities and the planning of TfL's owned media and any media value they may receive. The media agency is expected to deliver strategic media planning to achieve integrated marketing campaign objectives, as well as media buying to agreed cost and quality criteria. The media agency is expected to manage multiple organisations' media planning and buying and to integrate where applicable with creative agencies, so that strategic recommendations are joint and activated in an integrated and collaborative manner. The participating GLA Group organisations may include: -Transport for London - Greater London Authority - London & Partners - London Legacy Development Corporation - The Mayor's Office for Policing And Crime (MOPAC) - London Fire Brigade - Old Oak & Park Royal Development Corporation - Royal Docklands (GLA) This contract will be awarded under the Procurement Act 2023.