UOW962 - Advertising and Media Buying Services

Description

The University of Worcester is seeking to appoint an advertising agency that can provide expert campaign planning, media buying, and strategy development services. The selected agency will work closely with the University to design and implement advertising campaigns that effectively support student recruitment and raise awareness of the University of Worcester. The appointed agency should demonstrate a strong understanding of the Higher Education sector, its target audiences, and digital advertising best practices. The agency must be able to create cost-effective digital campaigns that optimise engagement and conversion rates, including web visits, button clicks, event bookings and form completions. The University seeks an agency that will: • Deliver integrated media planning and buying services. • Provide strategic insights and recommendations. • Ensure value for money through cost-effective ad placements and discounts. • Manage campaigns proactively with data-driven optimisations. • Advise on emerging advertising trends and innovations.