Digital Loyalty and Subscription Model Application
Transport for Wales Rail Limited (Utility Buyer)
- Value
- Not stated
- Closing date
- —
- Published
- 25 Sep 2025
- Status
- complete
- Region
- UKL
- Postcode
- CF37 4TH
- Category
- goods
- CPV
- 48000000 — Software package and information systems
Description
Development of a bespoke software application to allow TfW customers to purchase subscription pricing tiers, entitling them to discounted fares, plus development of a Digital Loyalty Scheme allowing customers to accrue loyalty points for travelling with TfW, these points will be stored as credit within the app allowing a points redemption purchase of a subscription tier of fare.