BSIP - Wayfarer Ticketing Incentives

Description

TravelMaster is a commercial organisation owned and operated by transport companies in the region including Sheffield, Rotherham, Doncaster, Barnsley, South Yorkshire and Derbyshire. The companies work together through TravelMaster to deliver some of the UK's lowest priced, and most advanced, integrated travel tickets. The company is independent of any single operator and is not part of any public sector body. The Wayfarer is an existing ticketing product owned by participating Bus Operators and administered by TravelMaster - see here. The Wayfarer ticketing arrangements negotiated with Operators enables all passengers in Derbyshire to travel for a discounted rate on buses and some trains. Derbyshire BSIP have partnered with TravelMaster to support the delivery of Wayfarer tickets by subsidising sales of the Wayfarer and paying for the administrative costs of delivery the Wayfarer offer. There is currently no other multi operator ticket available in Derbyshire.