Marketing Manchester Business Plan

Description

The overarching objective of this programme of work is for Marketing Manchester to provide strategic expertise and tactical delivery of marketing and communications activity to raise the profile of Greater Manchester on a regional, national and international basis. Performance will be monitored through a quarterly report on key activity, review of milestones and progress against KPIs, with a follow-up meeting for discussion and forward planning. The GMCA also has frequent interactions with Marketing Manchester as a key strategic partner.