User Experience (Ux) and User Insight Platform
Ordnance Survey Limited
- Value
- Not stated
- Closing date
- —
- Published
- 19 Mar 2025
- Status
- complete
- Region
- UKJ32
- Postcode
- —
- Category
- goods
- CPV
- 48000000 — Software package and information systems
Description
OS required a robust user research and usability testing platform that delivered valuable insights and facilitated market research into user behaviour, preferences, and interactions. Additionally, there was a need for access to a diverse participant pool, enabling 24/7 user insight testing with rapid results. This platform provides reliable data from a cohort of individuals, including those OS would not typically have had access to, ensuring comprehensive and inclusive insights.