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award fts 48000000

User Experience (Ux) and User Insight Platform

Ordnance Survey Limited

Value
Not stated
Closing date
—
Published
19 Mar 2025
Status
complete
Region
UKJ32
Postcode
—
Category
goods
CPV
48000000 — Software package and information systems

Description

OS required a robust user research and usability testing platform that delivered valuable insights and facilitated market research into user behaviour, preferences, and interactions. Additionally, there was a need for access to a diverse participant pool, enabling 24/7 user insight testing with rapid results. This platform provides reliable data from a cohort of individuals, including those OS would not typically have had access to, ensuring comprehensive and inclusive insights.

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